Kurt Vonneguts Bluebeard free essay sample

Basic survey of this novel ridiculing current society, present day workmanship, urban life and realism. Kurt Vonnegut, in his novel Bluebeard, looks at the universe of American work of art (and American culture and society everywhere, if not the whole world and nearly everything in it, over a significant time span) and discovers it and the vast majority of its occupants fixated on cash and brutality and extremism and dread definitely more than with the delight or inventiveness of life or workmanship. During the time spent creation such a contention, Vonnegut presents the personal history of a bombed unique expressionist and his otherworldly and imaginative excursion out of the murkiness and back to the light of the universe of people and human-based workmanship. While he maybe again and again goes for the comic touch at whatever point it is accessible, Vonnegut is in any case attempting to make the genuine point that life and craftsmanship have to be sure gotten buried in cash and realism and feelings of hatred and reflections to such an. We will compose a custom exposition test on Kurt Vonneguts Bluebeard or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page .

Starbucks Coffee Company Essay Example | Topics and Well Written Essays - 1250 words

Starbucks Coffee Company - Essay Example Governing body. Starbucks Coffee Company was really settled by three of the accomplices in the year 1971 however at present there are in all out ten individuals in the Starbucks’ Board of Directors (Starbucks Corporation, â€Å"Starbucks Corporation Board of Directors†). All the individuals from the Board of Directors have an unmistakable foundation. The current Chief Executive Officer (CEO) Howard Schultz was the Chairman, Chief Executive Officer and President of Il Giornale Coffee Company. William Bradley was the overseeing chief of a venture banking firm. The other executive Mellody Hobson was additionally the leader of a speculation the board firm. Aside from these three chiefs, the other seven executives additionally obtained good situations in the different administration firms or different ventures. A large portion of the directorate is serving the espresso organization since 1990 till the current day. The individuals from the directorate have been found out to b e rumored people in the nation. In the key administration process, Howard Schultz involves the key obligation as a pioneer to coordinate various exercises. It has been resolved that the various individuals in top managerial staff were chosen dependent on their legitimacy and gigantic involvement with the corporate world. Top Management. The governing body was for the most part recruited from different firms with the exception of the three authors of the organization who were additionally going about as the chiefs. The three of the organizers likewise the chiefs were the top administration in the organization and had tremendous information and involvement with the related field as they have for some time been serving the espresso organization. The Chief Executive Officer of Starbucks, Howard Schultz is an American, conceived in the year 1953. At first, he was filling in as a business learner at Xerox. Following three years, he had joined a Swedish organization which offered espresso producer to the retailers in the market. Meanwhile, he had visited Starbucks for selling the machine. After the visit, he was pulled in to the organization and wished to be a piece of their drawn out endeavors. In this way, in 1982, he joined Starbucks as an executive of retail activities and showcasing (Wheelen and Hunger 471-475). VII. Usage Starbucks Coffee Company had picked worldwide extension and consequently in 1994 Starbucks International was framed. At first, it had extended its business in the Asian nations of the world, for example, Japan and China. The point of their extension was to make a longing to favor the western brands among the buyers, to make certain methodologies to contend viably with their rivals and to pick up the situation of the most noteworthy espresso vender. In the previous not many years, it has likewise been seen that the organization is attempting to grow its business in India. At first, when the concerned authorities had visited India they couldn't locate the fitting accomplice for entering the Indian market. During this timeframe, India was experiencing various monetary changes, for example, the decrease of the taxes, alongside managing the administration arrangements just as the progression of the outside venture. These progressions had likewise debilitated the aut horities of the Starbucks and the other feature that was seen that the utilization of espresso was steady as much as 50,000 tons since 1996. There were other famous espresso merchants

The Power Above essays

The Power Above articles In the steady quest for progressively proficient wellsprings of vitality, sun based force clearly shows a lot of guarantee. The sun will last longer than any people will, consequently this is one of the main inexhaustible regular assets of vitality that has been found. Sunlight based cells, or photovoltaics, convert light vitality into electrical vitality. Albeit the greater part of the vitality isn't changed over to power, they run at a low enough cost that there mechanical productivity fundamentally gets immaterial. Photovoltaics offer probably the best open doors as of now accessible in the vitality creation field, in any event assuming the rainclouds hold back. The surprisingly high unwavering quality of photovoltaic cells assists with saving them a suitable choice for elective vitality sources, if not the most feasible. These cells initially were made for space, where fix of gear is incredibly expensive, if even conceivable by any stretch of the imagination. Photovoltaics can work however for quite a long time at once with almost no support at all. Truth be told, sun oriented cells remain the frequently utilized force source in satellites for that very explanation. Obviously, the best part about daylight is something each American, and most likely every individual on the planet, enjoys definitely. Daylight is free, and most definitely, boundless! Because of the low upkeep and absence of moving parts on the photovoltaics, they are perfect for places where support is exorbitant or just not practical under any conditions. In this manner, sunlight based force comes at an ostensible expense to the purchaser and to organizations. With a worldwide temperature alteration on the ascent, the earth has become a significant worry of America, yet of almost every nation on the planet. Petroleum product emanations have harmed the environment for quite a long time, making this nursery impact. Atomic force presents the steady risk of atomic emergency. Most likely not many propelled nations would place all their capacity assets into another Chernobyl occurrence. ... <!

Effects of Emigration Essay - 275 Words

Effects of Emigration (Essay Sample) Content: Effects of EmigrationAuthor's NameWork Sample21st December, 2013Effects of EmigrationEmigration is the act of permanently settling in another country. An emigrant is the person who decides to move from one's country and settles in another. There are many reasons why one may decide to move to another country like: for education purpose, for economic opportunity, employment, freedom, or in search of refuge. Emigration has both positive and negative effects on the emigrants and the host country. (Thomas Wilks, 1990)While emigration is supposed to be a positive effect to the emigrant, unfortunately, other people do not survive it. Most people expect to find good jobs in the new countries but due to discrimination, and inexperience, they find themselves unemployed. The emigrant ends up going back to their former countries or in poverty. In other cases, due to discrimination and unpopularity they face, they end up violated or killed. (Samuel Conyers, 1986)In a foreign cou ntry with no one to look after oneself or help you out is a bad experience to everyone. When an emigrant is faced with problems in a foreign land, one may lack someone to assist. The emigrants' faces emotional and social challenges as they trying to mingle with people and make friends and try to deal with the cultural change. If a person is not strong enough to withstand the pressure, one may end up going up to the homeland. (Samuel Conyers, 1986)Although emigrants are supposed to be legally registered in a host country, others don't. Illegal emigration is a major problem in the world. Both illegal and legal Emigration may pose a security threat to a host country. On some occasions, some people who migrate to a country are enemies of the state like terrorists, or spies. These people end up compromising the security of the country and the people in it. (Edmonston Smith,1997 )Urbanization is another negative effect that emigrants cause. When emigrants move to a country and lack em ployment, they tend to end up leaving in the slums. Development of slums is an effect to a country's economic growth. The country will end up using most of its economic resources providing for the poor. (Edmonston Smith,1997 )

Essay on The Love of Dido and Aeneas - 685 Words

The love of Dido and Aeneas: Could it have been viable? As one hopes to have a long-term relationship, one cannot assure its existence or permanence. Some relationships are destined to fail from the start. Dido and Aeneas’s relationship exemplifies this. When Dido and Aeneas engage in their relationship, they fail to realize how they each perceive their love for each other. Dido perceives their relationship as a marriage, whereas Aeneas perceives their relationship as something merely sexual. By failing to understand their love for each other, their relationship was doomed from the start. In addition, their relationship could have never lasted because Aeneas was fated to marry Lavinia and not Dido. Aeneas had to marry Lavinia because it†¦show more content†¦He perceived it more as a romantic fling; Aeneas only engaged in a relationship with Dido out of lust. Although Aeneas acts like Dido’s husband by building walls for Carthage, he never explicitly accepts the position. He only stays in Carthage because of the benefits made available to him: Dido’s love and her luxurious gifts. When he is about to leave, Dido berates him for deceiving her in their â€Å"marriage.† Adamant that he never entered upon a marriage, Aeneas replies, â€Å"Do not think/I meant to be deceitful and slip away./I never held the torches of a bridegroom,/Never entered upon the pact of marriage† (IV, 465-8). His response to Dido reveals Aeneas’s ignorance in their relationship; he never realizes her deep obsession with him. When he leaves, he wants to console her, but does not act upon it because he feels he has committed no wrong and he has obligations to fulfill. Even when he visits the underworld, he still does not understand how Dido felt or how much he was at fault for her death. He asks her, â€Å"Was I, was I the cause?† (VI, 616). His ignorance as to how she felt and what she wanted shows his inability to be cognizant of other s’ feelings, which makes him look stupid. The least Aeneas could have done was to have said goodbye, but instead he excuses himself by claiming the gods forced him to leave her. Due to misperception and fate, the love of Dido and Aeneas could have never lasted. When Dido and Aeneas engagedShow MoreRelatedAeneas And Dido : The Outcome Of One Of The Most Tragic Love Stories Essay1578 Words   |  7 PagesAeneas and Dido are the outcome of one of the most tragic love stories, first described in Virgil s Aeneid. Before Aeneas founded Rome, in the days of being a Roman Soldier, he left a fallen troy, and a number of followers on 7 ships. He however was shipwrecked on the shores of Carthage, the great African City ruled by Queen Dido. Dido and Aeneas fell deeply in love, but the gods called Aeneas away to fulfill his destiny in Italy, and Dido was left heartbroken and alone. In her despair, she builtRead MoreThe Relationship Of Dido And Aeneas1652 Words   |  7 PagesWhiteman Dido and Aeneas Marriage The relationship of Dido and Aeneas is a complicated story. Beginning at the end of book one and continuing until after she is dead and in the underworld in book six. The two lovers disagree on the terms of their relationship, Dido believes they are wed while Aeneas does not believe they are in a formal relationship. The two Goddesses who put Aeneas and Dido together were Venus, of erotic love and fertility, and Juno, of marriage. Originally Dido’s love was forgedRead MoreEssay on The Relationship between Dido and Aeneas774 Words   |  4 PagesThe Relationship between Dido and Aeneas Throughout the beginning of the Aeneid Dido, the queen of Carthage, and Aeneas, son of Venus and leader of the Trojans have an intimate relationship that ends in death. The relationship begins in Book I when Venus, the goddess of love, has her other son Cupid fill Dido with passion for Aeneas, to ensure Aeneass safety in this new land. Meanwhile Venus/Plotted new stratagems, that Cupid, changed/ In form and feature, should appear instead/ Of young AscaniusRead MoreEssay on Love and Duty in Virgil’s Aeneid and Augustine’s Confessions1589 Words   |  7 Pagesromance of Aeneas and Dido produced such an emotional effect on him. Augustine says that Virgil’s epic caused him to forget his own â€Å"wanderings† (Augustine 1116). He wept over Dido’s death, but remained â€Å"dry-eyed to [his] own pitiful state† (Augustine 1116 – 7). Augustine later rejects literature and theater because he believes that they distract the soul from God. Noneth eless, Augustine shares many of the same experience as the characters in the Aeneid. Augustine discovers that love can be destructiveRead MoreThe Aeneid : The Struggle Of Establishing An Empire1136 Words   |  5 PagesThe Aeneid, the famous epic poem written by Virgil, depicts the struggle of establishing an empire. The beginning of The Aeneid introduces Aeneas, son of the goddess Venus, whose fate is to find a new home in Italy after the fall of Troy. Throughout the perilous journey, Aeneas faces great obstacles as he strives to fulfill his prophecy and gradually transform into the ideal Virgilian hero. To emphasize his growth, I will discuss three themes in this essay: the extent of free will as it relates toRead MoreEssay about The Women of the Aeneid1745 Words   |  7 PagesThe Roman epic of Virgils Aeneid describes the hardship and misadventures of Aeneas and the Trojans quest from Troy to Italy. Like Homer’s famous epics, the Iliad and Odyssey, Virgil’s narr ative style and structure portrays similar attributes in the finding of Rome. Aeneas encounters several women on his journey who play a significant role throughout this epic in assisting or destroying his journey to Rome. His representation of female characters provides the readers with a better understandingRead MoreThe Aeneid And The Pax Romana1580 Words   |  7 PagesGreeks. Aeneas and his men must now travel to the land of Italy, were they will become founding fathers of the great Roman Empire. This is voyage is lead extremely by Aeneas fate in the gods and the notable characteristics of Aeneas which is piety and obedience to the will of the gods. The fate of Aeneas is tested throughout his voyage to the city of Rome; he encounters numerous strife’s which includes the death of his father Anchises; the constant obstacles posed by Juno and his new found love, DidoRead MoreThe Role of Fire in Romantic and Family Love on Reading the Aeneid1224 Words   |  5 Pagespieces o f love in Virgils epic Aeneid: the romantic, lustful love (as felt by Dido for Aeneas) and the grounded, honest, family love (as felt between Aeneas and Anchises). There is a dynamic relationship between the two sides of love which causes each to emphasize the other Ââ€" an emphasis that is facilitated by Virgils common use of fire and flame imagery to describe both types of love. Upon analyzing the lustful episode between Dido and Aeneas and the image of Aeneas fleeing troyRead MoreDidos Suicide Essay1390 Words   |  6 Pagespassions, or some combination thereof. Dido dies by her own hand; however, the work behind the action is carried out by a great number of other parties. The actions of Pygmalion, Anna, Juno, society, the gods, and Aeneas, play a role in the causation of Dido’s suicide, as does fate (Rothleder discussion). Each one of these factors leads Dido closer and closer to the brink of death, before finally pushing her over the edge and forcing her to take her own life. Dido has to die in order for Aeneas’s fateRead MoreFire, Furor and Internal War Essay1193 Words   |  5 Pagesfrom which ancient cultures defined love. Her views on love have influenced many works of literature, including The Aeneid of Virgil. Love is an uncontrollable force that strikes an individual from the outside and can occur suddenly as well as u nexpectedly. Love is often depicted as a positive emotion that causes people to feel blissful, but this can easily turn into furor; furor is the aspect of love associated with violence and insanity. Dido’s love for Aeneas exemplifies the internal turmoil that

Paradise Lost Analysis - 1958 Words

The Renaissance era represents a complete break with the Middle Ages on a political, philosophical, scientifical and theological scale. Indeed, the discovery of new territories and the expeditions of explorers such as Francis Drake, the resurgence of classic writtings, the new scientific outbreaks of Copernicus, Newton and Galilei as well as the Protestant reformation led by Luther and his 95 Theses, triggered a will for knowledge and a quest for truth, thus putting an end to the intellectual hegemony of the Roman Catholic Church in Western Europe. Intellectuals of this era began to think on mankind, looking for answers outside of the Religious constraints. Written during this context of political and religious upheaval, Paradise Lost, an†¦show more content†¦First, Milton depicts the snake which Satan is possessing, as an incredibly beautiful animal. The main strategy of Satan to try to corrupt the naive mind of Eve is to appear as a magnificent snake. According to the narr ator, his physical appearance is so pleasing that never a snake will be as beautiful (on verse 504 â€Å"pleasing was his shape, and lovely, never since a serpent lovelier†). To describe the snake, the narrator use the lexical field of precious material: â€Å"carbuncle his eyes† on verse 500, â€Å"neck of verdent gold† on verse 501. Here Satan seems to have chosen a snake whose appearance can attract Eve only because his similitude with precious material. In a kind of materialist temptation, he tries to appeal to Eve inner sin of cupidity to seduce her. But there is something paradoxical in the way the snake is depicted as a beautiful creature. Indeed, the snake is often assimilated with death, the venom of some species of snakes such as the cobra can kill a man in less than one hour. It also an animal that generate instinctive fear in most human (and occurence of Ophidiophobia can be found everywhere). Here death and beauty become assimilated in one animal. I t can thus be perceived as personification of the treachery of satan: behind the beaty of his rethoric, of his discourse hides a terrible fates, the banishment of Man from Heaven. This can also underline the interest of humans for macabre, dark topics. We can see since the dawn of ageShow MoreRelatedCritical Analysis Of Paradise Lost1224 Words   |  5 Pages In the epic poem Paradise Lost, author John Milton explores the familiar topics of Heaven and Hell, good and evil, God and Satan; but from a new and [for some] disturbing angle. Overflowing with an abundance of metaphors, extended similes, and countless other literary elements, combined with a rather understanding—and at times, compassionate—tone, Milton challenges society’s comfortable position surrounding the terrible figure of Satan. He treads ever so warily among this topic, but neverthelessRead MoreFeminist Analysis Of Paradise Lost By John Milton1124 Words   |  5 PagesAkejah McLaughlin Professor Jennifer Rohrer-Walsh HON 2010 7 November 2017 Feminist Analysis of Paradise Lost The Book of Genesis is an introductive biblical passage in the Old Testament that summarizes the creation of the universe, humanity, and the downfall of man. Writer John Milton gives an alternate version of this phenomenon in his epic Paradise Lost that illustrates not only the consequences of disobedience from God, but the distinct gender differences between men and women. Through theRead MoreAnalysis Of John Milton s Paradise Lost 1852 Words   |  8 Pagesliterary merit. Do not merely summarize the plot. (2010 AP Literature and Composition) Disobedience and Exile an Analysis of Satan from Milton’s Paradise Lost John Milton’s epic poem, Paradise Lost, has been the subject of criticism and interpretation through many years; these interpretations concur in that Adam and Eve are the sufferers of the poem, and it is their blight to lose Paradise because of their disobedience; however, their exile is merely a plight brought by Satan, and it is he who suffersRead MoreAnalysis Of John Milton s Paradise Lost Essay2201 Words   |  9 PagesEve’s story arc in Paradise Lost, by John Milton, is a bildungsroman, the German word for a â€Å"novel of education.† Eve develops through the five stages of a typical bildungsroman character, as demonstrated by several different works from the genre. It will be useful to discuss several different bildungsromans from different eras and regions to fully determine the necessary characteristics of a bildungsroman, like The Odyssey, To Kill a Mockingbird, David Copperfield, Adventures of Huckleberry FinnRead More Analysis of Satans Speech in i n John Miltons Paradise Lost1010 Words   |  5 PagesAnalysis of Satans Speech in Miltons Paradise Lost      Ã‚  Ã‚   John Miltons Paradise Lost is a work of enduring charm and value because of its theological conceptions, its beautiful language, and its updating of the epic to the modern worlds values. Book II of this epic poem opens with Satans speech to his minions in hell, proposing war on Heaven itself. In these first 44 lines, Satan is clearly established as epic hero, but at the same time is theologically/morally denounced by theRead MoreAnalysis Of John s Milton s Paradise Lost 1636 Words   |  7 Pages This is but one example of Satan’s sympathy toward humanity in Paradise Lost, John’s Milton’s epic poem that details Satan’s involvement in tempting Adam and Eve to rebel against God, and thus be punished with expulsion from the Garden of Eden. In both Christian and Jewish doctrines, Satan is often painted as a malevolent, treacherous being. Further, many readers often view Satan’s decision to tempt Adam and Eve in Paradise Lost as on e that comes from a place of cruelty rather than concern. InRead MoreAnalysis Of John Milton s Paradise Lost 1606 Words   |  7 PagesIn books one, two, four and nine of Paradise Lost, Milton portrays Satan as heroic, introducing freedom and reason to the minds and lives of humanity. Satan allows his subservient fallen angels, as well as Adam and eve to recognize authority, reason and the true meaning of freedom. The beginning of the story is told through Satan’s point of view, making him the first empathetic character the reader is introduced to. From the very beginning of Book One, Satan explains how him and other fellow angelsRead MoreAnalysis Of John Orwell s Paradise Lost 882 Words   |  4 Pagesrecognize multiple examples of conventions in different texts. While each text may not have the same message, they all utilize epic conventions to help communicate a specific message or lesson. In Paradise Lost, Milton effectively uses the conventions of epics to justify the ways of God to humanity. Paradise Lost includes most if not all of the conventions of epics, however several conventions in particular are the ones that best communicate Milton s message. The first convention is a legendary hero whoRead MoreCharacter Analysis Of Adam And Eve In Paradise Lost1567 Words   |  7 PagesOne of Milton’s most compelling interpretations in Paradise Lost and it’s the story o f the creation involve its very first embodiments of mankind, Adam and Eve. The poem’s first depiction of Adam and Eve in their unfallen paradise accentuates their nobility, dignity and perfection, their unfallen aristocratic posture as they rule over the sacred garden of Eden. In this state of innocence, Adam and Eve discover themselves and eventually one another, allowing them to explore and interpret their ownRead MoreAnalysis Of John Milton s The Of Paradise Lost 1122 Words   |  5 Pages Adam and Eve’s Dilemma in Eden The tragic fall of humankind could be considered heroic according to well-known author John Milton. Book IX of Paradise lost portrays this sense of heroism through the sins of Adam and Eve, but also creates a sense of controversy through the unexpected personality swap between Satan and of God. This literary work is a major contribution to biblical and literary history; therefore a reason why this work is still read today. The poem must turn tragic, and Milton asserts

Marketing & Entrepreneurship Woolworths †MyAssignmenthelp.com

Question: Discuss about the Marketing Entrepreneurship Woolworths. Answer: Introduction Marketing can be defined as a business function that deals with the customer. It aims at creating, communicating and delivering superior value to the consumer. It enhances customer relationship to create mutual benefit for the companies and customers. Amarketing plan can be described as a comprehensive document containing information about marketing objectives, current opportunities and threats in the marketing, trends prevailing in the market and intended marketing strategy of the firm. The knowledge gained from the market analysis should be demonstrated in the marketing plan of the firm (Kotler, et al., 2015). This report analyses key aspects of the marketing plan of the supermarket division of Woolworth Group Australia.s Company Background Products description Woolworths Australia is one of the leading companies in Australia. It has the presence over Australian and News land markets. The company was established in 1924 by Percy Christmas, Stanley Chatterton, George Street, Cecil Scott Waine and Ernest Williams. Woolworth group own some of the most trusted brands in the nation. These brands are majorly classified under three segments Woolworths food group, endeavour drinks and portfolio business. The company has a team of 205,000 members to serve approximately 29 million customers worldwide (Woolworths, 2017). Woolworths supermarket is a major business division of the company, with 955 stores in the largest supermarket chain in the country. The company provides fresh foods to customers with partnering from Australian farmers and growers (Woolworths, 2017). The supermarket consists of a variety of products. Major product segmentation of the company includes fruits vegetables, meat seafood, bakery products, dairy products eggs, pantry, fre ezer, drinks, liquor, tobacco, pet, baby, health beauty and household (Woolworths, 2017).The company keeps on upgrading project portfolio satisfying its customers. SWOT analysis SWOT can be defined as strategic analysis and strategy development framework. SWOT stands for strengths, weakness, opportunities, and threats (Ferrell and Hartline, 2010). SWOT analysis for Woolworth is done as follows: Strengths The key strengths of the company are listed as follows: Established in Australia since a very long time Woolworths is present in the Australian markets for over 90 years. It is the major strength of the company. Being the market player since a long time the company holds details about Australian markets and consumers. Talented Skilled workforce The company has a strong database of a talented workforce. It has a team of around 205,000 skilled and talented employees. Good Reputation The company has a well-developed brand image. Woolworths is a popular name in Australian households. The companys objective to provide fresh food produced by locals also adds to the brand recognition of the company. The company is also engaged in various CSR activities for the development of communities, which lays a positive impact on the brand image of the company. Big market share Woolworths and Coles are two major market players of the Australian markets. They occupy almost 80 per cent of the market together in the year 2013 (Mortimer, 2013). It is a kind of duopoly in the Australian markets. Wide variety of products and services The company has a diverse product portfolio that it offers to the customers. It keeps on making alternations to the product and services according to the changes in customer preferences. Weakness Although the company does not have many weaknesses few weaknesses of the company are listed below: Less international exposure The company has presence only in Australian and News land markets. In todays globalized world the company lacks international exposure. The companys entry into online markets was late The companys entry into online markets was very late. This led the firm losing its competitive advantage. Large scale operations slowed the process of change As the firm grew in size it became difficult to implement changes. The process of implementing changes slowed down because now the firm has a larger area to implement those changes. Opportunities The opportunities presented in an external environment that company can grasp are listed below: Expansion opportunities in the international market The companies have opportunities for further expansion in international markets. The markets of countries with emerging economy provide the firm with great opportunities. Asian countries China and India are among the most attractive options to the countries for expansion. According to the reports, the company has identified these opportunities and looking for the expansion (Williams, 2013). Company can opt for better strategic alternatives The company can opt for better strategic alternatives to strengthen the online retail segment and customer base. The online retailing segment of the company in Australian markets in under penetrated and needs improvements. This segment holds high growth potential. Threats The major threats that exist in external markets of the company are: Increased competition New market players have entered Australian markets. Aldi is a major company that is given tough competition to Woolworths and Coles. The government is also not in the favor of duopoly, thus trying to reduce entry barriers I the industry. The current policy of government will increase the competition in Australian markets. Economic down turns in Australia In the recent times, the Australian economy is facing downturns. It has resulted in reducing the buying power of the customer. The Australian customer is becoming more prices sensitive. This can result in reducing profit margins for the company. Marketing objectives Marketing objectives are a part of the marketing plan. These are the goals that marketing plan aims to achieve (Ritter, 2014). The firm has two broad marketing objectives: The company aims to deliver fresh foods to its customers produced by local farmers and manufacturers. The company has an objective that its customer places it at first position (Woolworth, 2017). Target Market The target market of the firm is the focused that segments that firm selects for catering. A firm divides its market into various segments. It cannot satisfy and cater the needs of each segment; therefore it is important for the firm to select the few segments towards which it can aim its marketing efforts. These selected segments are known as target markets (Boone and Kurtz, 2015). Woolworths market consists of B2B customers. It tries to cater the needs of households of all the age groups. The targeted customer base of the company demands products for daily needs. They do not want to spend much time on choosing regular products. The target market needs easy and comfortable shopping experience. The company aims to deliver fresh food products to its target market segment. Marketing strategy The company adopts various strategies to increase its market share. Some of the strategies are discussed here. Advertisements of offers and promotion of the products by celebrities helped the firm to expand its market share (Weebly, 2017). This strategy has helped the company in past but recently the company has adopted a fresh approach to its marketing strategy. The company has decided to advertise covering the massive media platform including all types of media to reach 80 per cent of the grocery buyers in Australia within the week. The uniqueness in the strategy is that the firm has now decided to advertise from customers perspective rather than the companys perspective. They have started using consumers language and changed the name to Woolies from Woolworths for advertising. The marketing strategy of the firm aims to create emotional connections with the people. The marketing strategy is the firm is not only price focused. It aims to demonstrate a brand image that delivers quali ty and convenience at low prices. It displays itself as a brand that works for the betterment of the communities. This fresh approach in the marketing strategy has been adopted by intensive research on the customers and markets (Canning, 2016). According to the report of AFN (2015) marketing strategy of Woolworths Australia focuses on three key aspects Improving the offer that company provides to customers so that the consumers keep the company their first choice. Growth by innovating the products and services to meet the changing needs of customers The next focus is on further enhancing the value provided to the customer by implementing the Lean Retail model. Overall the companys marketing strategy will now focus on providing more innovation and better compelling offers to the customers at lower prices. Marketing Mix Marketing mix of the company can be defined as the set of marketing tools that are used to seek desired responses from the target market. There are basically four elements of the marketing mix product, price, place, and promotion (Khan, 2014). Product Woolworth super market has a diverse product portfolio. It focuses mainly on the grocery products. The firm not only provides a variety of products but also provides the quality products to the consumers. The major product segments of the supermarket are fruits vegetables, meat seafood, bakery products, dairy products eggs, pantry, freezer, drinks, liquor, tobacco, pet, baby, health beauty and household. The company aims to provide fresh foods to its customers by partnering with local manufacturers and farmers. Price Previously the firm has a duopoly in the market, so the prices were bit high. According to the recent changes in the study, the firm has decided to keep its prices low for attracting more customers and remain in the completion. Recently entered market players have kept their prices low therefore the firm was losing its market share. So the firm decided to adopt the strategy of competitive prices (Mitchell, 2015). Place As per the place the firm has a strong presence in the Australian markets. It has around 995 stores across Australia. It also provides the facility of online shopping. This helps the firms to reach every potential customer across the nation. The company also has a world class supply chain that ensures timely availability of the products. Promotion Promotion is the key marketing tool of the company. The firm has an effective promotion mix. It uses every kind of media platform for promoting its products. The company also launches various time to offers to attract the customers. Recent evidence show that the company is including digital marketing as a part of its product mix. Recommendations Recommendations for Woolworth Australia are given below: After analyzing the recent trends in the Australian markets it can be suggested to the firms should keep a close eye on its competitor. It should analyze every activity of its competitors and frame its strategy accordingly The firm must aim to cut the cost in any manner to sustain the competitive advantage in the market. The firm can cut the cost by mass production or acquisitions. They should also effectively communicate the message of lower prices to its customers. The firm should analyze opportunities in markets other than Australia. International expansion can create a backup for the firm if it faces the downfall in Australian markets. It should focus on utilizing technology in its operations. Technology based technological options such as Big Data analytics, accounting software packages and stock management software can increase the efficiency of the firm. It will also reduce the need for human staff so they can be utilized The company should also provide training to its employees so that they contribute to making customers shopping experience easy and relaxing. Conclusion It can be concluded that company has a big established player in Australian markets. Its core businesses are divided into three major segments Woolworths food group, endeavor drinks, and portfolio business. The focus of the report is in the supermarket segment of the company. The company held a dominant position in the market along with its competitor Coles. But recent changes in government policy have resulted in the removal of entry barriers in the industry. This has increased the competition in for the firm in the industry. It has been noticed that firm is losing its market share. The key arising competitor for the firm is Aldi. Aldi is the growing firm in Australian markets snatching the market share from Coles and Woolworth. Aldi is successful in doing so because of its lower prices. To deal with the changes the firm has also shifted the focus of its marketing strategy towards providing innovative products to the customers at lower prices. The firms major strength is that it is an old established brand name in the Australian market and holds details about Australian markets. The company also has a well-developed marketing mix. 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